The anatomy of a great website is built by telling the story of who you are, what you do and why your audience should care. Below is a quick checklist with additional key elements and best practices for your website engagement.
Use your metrics
Keep an eye on your website traffic by using free tools such as Google Analytics to analyze top-performing pages, most-viewed (or exited) pages and where your traffic is coming from to make informed decisions on new content, pages or areas of the site.
Sign Up for Google My Business
Stand out on Google with a free Business Profile. Turn people who find you on Google Search and Maps into new customers with a free Business Profile for your storefront or service area. Personalize your profile with photos, offers, posts, and more.
Make it mobile-friendly
Ensure visitors to your website have a positive experience whether they are viewing from their desktop, their phone, tablet or otherwise. If your website is not yet mobile-friendly, make it a priority to change that.
Add key website elements
Make it easy for users to navigate your site as well as share their findings with their networks. Ensure your social media links are prominent on your website header or footer, ensure there is a simple way to get in touch via a contact form or chatbox, and if you are a nonprofit, always have your donate button visible.
Get creative with gated content
Build your contact lists by adding gated content to your website. Gated content is content, where a visitor needs to fill out a form or provide additional information (name, email address, etc.) to receive the content as a downloaded piece of information, new landing page, etc. Think of templates, e-books, webinars, courses, coupons, etc. for these gated content elements.
Write copy with keywords and SEO in mind
Storytelling is a huge part of what draws customers in. As you craft your messaging, consider researching keywords so that as people are looking for businesses of interest, yours comes to the top of the search engine. Many small to mid-sized businesses will use localized SEO strategies. For instance, instead of using the phrase ‘health coach’ a business may use the phrase ‘Collingswood health coach’ for specificity and ease for participants to find them.
Don’t forget email sign-ups
Make it easy for visitors to stay in touch by offering an easy-to-find email sign-up area on your website. This is something that can easily be added to the footer of your website so that it appears on every page.
Website health checkup
Make sure your website doesn’t have any kinks. Check for broken links, updated contact info, new hours, and add fresh content to keep your visitors coming back for more.
Source: Ronald Pruitt
Things I Can’t Live Without: cats in the garden!
My Birthday wish 🙂
Ok, not really my cats or my garden!
But one can dream…
I have been an animal advocate since I can remember. Stray cats seems to find themselves in my company and feel safe. And I LOVE that! Now that we are in ‘kitten season’ , I would like to highlight some of Camden County, NJ’s amazing animal shelters that seem to provide herculean tasks each day.
- Animal Welfare Association
- Voorhees Animal Orphanage
- Homeward Bound Pet Adoption
- Community Cat Club
- Animal Adoption Center
If you can, please consider supporting your local shelter with a donation, organize a fundraiser, or follow, like and share them on social media. Or even better, adopt your new best friend!