A vision statement, simply put, is your organization’s dream. It’s a look into the future at what your organization hopes to become. The mission statement is important in that it practically shapes your company’s culture on a daily basis.
Category: Blog
Why Community Involvement Is Good for Your Business and Your Town!
Does your business bring something to the community table? Customers and employees notice if a business gives back to its community. Yes, small businesses owners have a lot on their plate, but local businesses that show an active interest in their communities receive many benefits which can include: Community Partnership Ideas Get up, get creative, and get involved… Continue reading Why Community Involvement Is Good for Your Business and Your Town!
Is Your Website Optimized and Engaging?
The anatomy of a great website is built by telling the story of who you are, what you do and why your audience should care. Below is a quick checklist with additional key elements and best practices for your website engagement. Use your metricsKeep an eye on your website traffic by using free tools such as Google Analytics to analyze… Continue reading Is Your Website Optimized and Engaging?
Get On Board With Client Onboarding
Last week, I had several conversations with a number of solo professionals about how to run their businesses more efficiently. That’s a common topic, since all of us are looking for more time in our already crammed days. Each of them has been in business for at least five years (one person for 20!), so they’re… Continue reading Get On Board With Client Onboarding
Collect Compelling Stories to Use in Your Fundraising Work!
Storytelling has become a hot topic in non-profit fundraising. It went from something that you almost never heard about just a few years ago, to the topic of numerous books, websites and conferences today. There’s a reason for this change: storytelling is extremely important to good fundraising. As fundraisers, we need to be carrying on a constant conversation with our… Continue reading Collect Compelling Stories to Use in Your Fundraising Work!
Stop Procrastination! (Now, Not Tomorrow)
Nearly every day, clients and prospective clients come to me with a big idea or project they want to tackle. Some are brimming with excitement, others with concern. Either way, some jump right in while others just seem to stall. Procrastination is something we’ve all been guilty of now and then. (My particular form of… Continue reading Stop Procrastination! (Now, Not Tomorrow)
Getting Serious About Your Fundraising Efforts
How serious is your non-profit about your fundraising efforts? Depending on the size of your organization, here are some things to think about: For Small Non-Profits… If you run a small non-profit organization (many churches and schools also fit this category), how much time, per week, is your staff dedicating to fundraising? Are you out… Continue reading Getting Serious About Your Fundraising Efforts