Is Your Website Optimized and Engaging?

The anatomy of a great website is built by telling the story of who you are, what you do and why your audience should care. Below is a quick checklist with additional key elements and best practices for your website engagement. Use your metricsKeep an eye on your website traffic by using free tools such as Google Analytics to analyze… Continue reading Is Your Website Optimized and Engaging?

Get On Board With Client Onboarding

Last week, I had several conversations with a number of solo professionals about how to run their businesses more efficiently. That’s a common topic, since all of us are looking for more time in our already crammed days. Each of them has been in business for at least five years (one person for 20!), so they’re… Continue reading Get On Board With Client Onboarding

Stop Procrastination! (Now, Not Tomorrow)

Nearly every day, clients and prospective clients come to me with a big idea or project they want to tackle. Some are brimming with excitement, others with concern. Either way, some jump right in while others just seem to stall. Procrastination is something we’ve all been guilty of now and then. (My particular form of… Continue reading Stop Procrastination! (Now, Not Tomorrow)

Are You Wasting More Time Than Necessary?

One of the things I love about my clients is that they are all “in”. They’re excited about their work and they’re passionate about their ideas. They love their businesses (sometimes) as if it were one of their children. And they spend a lot of time working. That’s the good news. The bad news is that… Continue reading Are You Wasting More Time Than Necessary?

Why A Newsletter is Your Superpower!

A newsletter is good for business because it allows you to keep in touch with customers and subscribers on a regular basis. Use your newsletter to promote new products or services, provide useful information or tips, and build a strong relationship with the audience. Additionally, a newsletter can help you increase website traffic, drive sales,… Continue reading Why A Newsletter is Your Superpower!