Is Your Website Optimized and Engaging?

The anatomy of a great website is built by telling the story of who you are, what you do and why your audience should care. Below is a quick checklist with additional key elements and best practices for your website engagement. Use your metricsKeep an eye on your website traffic by using free tools such as Google Analytics to analyze… Continue reading Is Your Website Optimized and Engaging?

Get On Board With Client Onboarding

Last week, I had several conversations with a number of solo professionals about how to run their businesses more efficiently. That’s a common topic, since all of us are looking for more time in our already crammed days. Each of them has been in business for at least five years (one person for 20!), so they’re… Continue reading Get On Board With Client Onboarding

Stop Procrastination! (Now, Not Tomorrow)

Nearly every day, clients and prospective clients come to me with a big idea or project they want to tackle. Some are brimming with excitement, others with concern. Either way, some jump right in while others just seem to stall. Procrastination is something we’ve all been guilty of now and then. (My particular form of… Continue reading Stop Procrastination! (Now, Not Tomorrow)