Unleash the Power of #GivingTuesday

Mark your calendars! Giving Tuesday is November 28, 2023. Nonprofits can take several strategic steps to increase their chances of getting more donations on Giving Tuesday, a global day dedicated to charitable giving. Here are some effective strategies to consider: Plan and Prepare in Advance:Start planning well ahead of Giving Tuesday. Set clear goals, objectives,… Continue reading Unleash the Power of #GivingTuesday

Crafting a Stellar Vision and Mission Statement

A vision statement, simply put, is your organization’s dream. It’s a look into the future at what your organization hopes to become. The mission statement is important in that it practically shapes your company’s culture on a daily basis.

Is Your Website Optimized and Engaging?

The anatomy of a great website is built by telling the story of who you are, what you do and why your audience should care. Below is a quick checklist with additional key elements and best practices for your website engagement. Use your metricsKeep an eye on your website traffic by using free tools such as Google Analytics to analyze… Continue reading Is Your Website Optimized and Engaging?

Get On Board With Client Onboarding

Last week, I had several conversations with a number of solo professionals about how to run their businesses more efficiently. That’s a common topic, since all of us are looking for more time in our already crammed days. Each of them has been in business for at least five years (one person for 20!), so they’re… Continue reading Get On Board With Client Onboarding

Think More Creatively, By Using More Color!

There’s a direct link between the use of color and creative thinking. It’s hard to think in color when your world has the brightness turned down. Yet as adults, many of us surround ourselves with a very limited range of colors. Our homes, furniture, offices, and clothes are toned down to the point where we almost blend into the background. Here’s… Continue reading Think More Creatively, By Using More Color!