The anatomy of a great website is built by telling the story of who you are, what you do and why your audience should care. Below is a quick checklist with additional key elements and best practices for your website engagement. Use your metricsKeep an eye on your website traffic by using free tools such as Google Analytics to analyze… Continue reading Is Your Website Optimized and Engaging?
Tag: #helpfultips
Get On Board With Client Onboarding
Last week, I had several conversations with a number of solo professionals about how to run their businesses more efficiently. That’s a common topic, since all of us are looking for more time in our already crammed days. Each of them has been in business for at least five years (one person for 20!), so they’re… Continue reading Get On Board With Client Onboarding
Think More Creatively, By Using More Color!
There’s a direct link between the use of color and creative thinking. It’s hard to think in color when your world has the brightness turned down. Yet as adults, many of us surround ourselves with a very limited range of colors. Our homes, furniture, offices, and clothes are toned down to the point where we almost blend into the background. Here’s… Continue reading Think More Creatively, By Using More Color!
Stop Procrastination! (Now, Not Tomorrow)
Nearly every day, clients and prospective clients come to me with a big idea or project they want to tackle. Some are brimming with excitement, others with concern. Either way, some jump right in while others just seem to stall. Procrastination is something we’ve all been guilty of now and then. (My particular form of… Continue reading Stop Procrastination! (Now, Not Tomorrow)
Getting Serious About Your Fundraising Efforts
How serious is your non-profit about your fundraising efforts? Depending on the size of your organization, here are some things to think about: For Small Non-Profits… If you run a small non-profit organization (many churches and schools also fit this category), how much time, per week, is your staff dedicating to fundraising? Are you out… Continue reading Getting Serious About Your Fundraising Efforts
Are You Wasting More Time Than Necessary?
One of the things I love about my clients is that they are all “in”. They’re excited about their work and they’re passionate about their ideas. They love their businesses (sometimes) as if it were one of their children. And they spend a lot of time working. That’s the good news. The bad news is that… Continue reading Are You Wasting More Time Than Necessary?
Why A Newsletter is Your Superpower!
A newsletter is good for business because it allows you to keep in touch with customers and subscribers on a regular basis. Use your newsletter to promote new products or services, provide useful information or tips, and build a strong relationship with the audience. Additionally, a newsletter can help you increase website traffic, drive sales,… Continue reading Why A Newsletter is Your Superpower!
Is Your E-mail Address Hurting Your Business?
We all use e-mail every day. And while social media gets most of the buzz, it’s really e-mail (social media’s less sexy roommate) that gets the work done, day in and day out. All of which means that if you own and operate a small business, you need to be sure that you’re taking full advantage… Continue reading Is Your E-mail Address Hurting Your Business?
You Can’t Do It All! How to Delegate Effectively
It seems that at least once each week I hear the same five words from friends and clients: “I need to delegate more.” And then, immediately afterward, they say, “But I don’t think there’s anybody who will understand my work, take it as seriously as I do, and do a really great job.” As a… Continue reading You Can’t Do It All! How to Delegate Effectively